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Who dragged the hind legs of the LED lighting market?

2014/6/23 view:

January to March this year, the lighting market sales decline of 25% -50%, many dealers are operating at a loss, many dealers initiation exit lighting market will. LED stores in the major interview, the reporter heard many businesses reflect this seasonal LED lighting market is not obvious, is deserted state more. Face lighting market downturn, many dealers said very depressed, very puzzled. "Why has such a low product margins under the circumstances is not to recruit customers? Market downturn in the end is what ah?" There are dealers ask reporters.
Article, "Wall Street Journal" article entitled "Who's hind legs dragged China's economy?" Pointed out, China has about 150,000 state-owned enterprises, which controls about 50% of the country's industrial assets, the country has absorbed about 20 % of the workforce.
Chinese state-owned enterprises contributed about one-third of the country's economic value added. However, China's two stock exchanges in 1,500 companies, it may be only about 50 are truly private enterprises. State-owned enterprises have been strong government support, but still can not keep up the profitability of private enterprises. Will provide jobs, pay taxes and outputs, the private enterprises are much more important than state-owned enterprises. Private enterprises to provide about 80 percent of urban jobs, 90 percent of net new jobs, as well as two-thirds of investment in fixed assets. Article Conclusion: SOE drag on the Chinese economy.
Temporarily above the neutral point of talking about sex or biased. But it became evident that there must be some in the Chinese economy dragged the hind legs of factors exist, then the LED lighting industry, and what factors hinder it?

First of LED standards are likely to lag
So far China has LED lighting standards promulgated a total 111 levels, including a total of 36 LED national standards, has been approved and is being drafted by a total of eight LED national standards, national standards for the proposed project of LED 20. LED industry standards that have been issued a total of 56, LED local standards that have been issued a total of 19.
But deep LED industry colleagues still clearly felt the standard lags behind the development of products, which is mainly due to the development of LED technology, rapid product replacement and product development from initial LED lighting alternative to manufacturing in line with the characteristics of the LED itself restructuring and other factors.
Overall, the international standardization organizations have developed many types of standard, reflecting the full attention of standardized situation, but some standards, norms duplication and contradictions, especially in traditional industries affected by certain applications and standards technical focal bondage and blind spots caused by the presence of a technical standard scientific problems.
In addition, the industry standard is not standardized, industry, product quality is also likely to cause uneven.
With the improvement of people's sense of safety and environmental protection, in particular to strengthen the construction of ecological civilization, social security, environmental protection put forward higher requirements to be as energy-efficient LED almost synonymous with environmental protection, how to make people feel safe environmentally friendly products have become competitive an important indicator.
Therefore, rational planning of LED standardization work content and process to develop LED suitable for China's national standards, so that the standardization work in close contact with the market to make LED industry standards are not dragging hind legs, so that product quality is not dragging the industry back.
Dealers lack of training, fighting low
Part of the LED dealership, store decoration is not standardized, no unification, no standard image and operation mechanism, a lot of product placement also appears to confuse, giving more messy, low-grade impression.
In many stores, the reporter also saw the clerk in the store to eat, play cards, chat, these people feel very amateur salesman.
LED as a new industry, many manufacturers, owners are flocked few years ago, and thus, the LED products related technologies, product characteristics are in a smattering of state, let alone on business, systematic training of the Purchasing Guide.
When a reporter to the person in charge of a number of LED dealership asked whether business or storefront trained sales staff, they said: "The general election when the recruit would have done before the sale, but because of the treatment given in general, and therefore tend to recruit more than a novice, and LED lights some specific technical indicators is difficult to train them only briefly say something characteristics of the product when customers have come to know specifically when we need these experienced dealers Runners to explain. "
LED lighting technology coupled with a high index of standards varied, Purchasing Guide is not easy to product features, characteristics, using methods clearly remember, and then clear introduction to the consumer. Reporters at the scene asked some Purchasing Guide, there is no clear description of knowledge desired. How are unclear even their own products, but also how to get consumers to buy yet? How can sales increase up it?